I read an article the other day in The Atlantic about the connection between beauty and happiness. The article begins with the claim that, “Looking at lovely things can improve quality of life.” It goes on to discuss findings from the Goldberg study, which concluded that being surrounded by beautiful things/items/objects/areas had the greatest effect on people’s happiness, even more-so than the things we usually associate with happiness, including wealth, relationships, careers, and health. Needless to say, beautiful things are very important.
Which leads me to the importance of beautifully designed floral arrangements and how they can positively impact the wedding/event experience – a topic I have given a lot of thought to over the years. Once, early on in my career as a Wedding Florist, I was told by a bride that flowers weren’t important, because they were just going to die soon afterwards. I have heard this sentiment also expressed by other brides in online discussion forums. And it would make me sad when someone didn’t see the immense value of flowers. Yes, flowers in floral arrangements will indeed die. That is a fact and cannot be helped. But the impact that gorgeous floral arrangements and floral installations can make at your wedding is almost, I believe, invaluable, especially when our well-being is directly impacted beauty.
On my Investment Page I share testimonials from those who have been positively impacted by beautiful wedding florals and I will share them again here:
“Holding my bouquet made me feel more connected to the natural setting of my wedding. It didn’t really come all together before you delivered my bouquet and once I saw it, I felt immediate joy and connection to that place we fell in love with when we toured River Bend. I remember feeling like I was holding a bit of the fairy magic of that place when I got the bouquet, and it really helped set the tone and the mindset of the day for me.” ~ Ashlyn, Bride
“The mantle piece Holly created for Jessica and Elijah’s wedding brought a lush warmth to an otherwise blank space. The blue and white florals and greens really pulled the whole look together and reflected the overall joy and elegance of the couple standing in front of them as they exchanged their vows to one another.” ~ Sarah, Wedding Planner
Flowers, greenery, and other decor elements that are purposefully combined together in an artistic expression of your vision can altar the entire experience of your wedding by elevating the aesthetic and enlivening the atmosphere. Flowers and other botanical elements bring life and a distinct energy to spaces. Not only are floral arrangements visually appealing, but they also can exude lovely scents. And if you stop to really take them in you can even feel their presence. That’s where the magic happens.
Years later your guests might not remember that your table centerpieces incorporated ranunculus or peonies or ferns specifically, for example, but they will remember the energy of your event – that it felt beautiful, that it felt natural and alive, and that it felt joyful. That’s the subtle power of great floral design and that’s why I believe that investing in florals is such an important part of celebrations.
